“The Rise Of The Social Employee”
In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, unauthentic sales pitches doesn’t work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital “surface area” of the brands for which they work. The result is nothing short of a revolution.
About Mark Burgess
Mark Burgess is co-founder and president of Blue Focus Marketing®, a social branding firm that helps businesses realize the power of the social employee. Mark is co-author of an Amazon best seller: The Social Employee: How Great Companies Make Social Media Work, (McGraw-Hill, 2014), including IBM, AT&T, Dell, Adobe and Cisco. Mark was listed on Forbes: “Must-Follow Marketing Minds for 2014” and recipient of the 2012 MarketingSherpa Award for Best Social Media Marketing blog. He is a member of the Wharton Future of Advertising 2020 community.
Mark is a digital marketer, speaker, consultant, and social business strategist. Mark’s career spans marketing, advertising, professional services consulting and education. Mark has held senior-level roles at PWC, AT&T and McCann. An MBA professor at leading universities in New Jersey and faculty for the American Marketing Association. Burgess ranks in the Top 100 Marketing Professors on Twitter. Follow @mnburgess and @SocialEmployee.